Don’t Replace Your Agent With The Internet


We could all agree that the simplification of the process and the stack of paperwork would be much appreciated by agents and buyers/sellers alike. But the attempt of replacing the agent by sites like Zillow and other third party resources, can lead to a snowball effect of disaster.


Think about real estate being smack dab in the middle of fast food and a doctor. You can use smart tech to quickly place your order for a $20 meal, but when it comes to getting surgery, you’ll want to put that phone down and visit a professional. Now think of me, your real estate agent, being in the middle of all of that. You can use your devices to look for a home, look at market data the way you look at WebMD, (knowing not to take it too seriously) but it’s fun and gives you a general idea of what to expect. But therein lies the issue, the data online is an oversimplified version of what goes into the process of buying and selling, the same way it oversimplifies medical diseases and surgeries. You still need a professional’s diagnosis and help.

Although a real estate agent isn’t quite the same as a doctor, the industry in it’s legalities, contracts, and processes is similar in the sense that it needs to be taken very seriously. Looking for a house online and wanting to put an immediate offer on one can be exciting and fun, but the issues that require a professional’s guidance comes after the initial contract is written up and the hard work comes into place to actually make the home your own. 

Same for sellers, if you decide to put your home on the market and want a website that will give you an automatic offer or value, how do you know you’re not being taken advantage of in the price? But most importantly, how do you know you’re not being taken advantage of in other aspects of the contract? Because there’s a lot more to the sale of the home then just agreeing on a number. You’ve heard the saying “The devil is in the details” haven’t you?

The next time you’re online looking at homes and getting instant valuations, please remember this is a simple process to give you an idea of your market. A very general idea. After you decide the numbers might make sense for you, call me to get more accurate and detailed information. I will have your back start to finish, not just in the parts that are fun. Because it’s going to be in the middle when the lender gets difficult, negotiations have to be made on repairs or appraisal issues come up and your emotions are at an all-time high. It’s precisely then that you will appreciate your agent the most. I have your back and put your interests first and, because I “do real estate” every day, I know what to watch out for.


So use the internet to browse and have fun with the amazing resources, but don’t let it replace an agent. Technology cannot do everything I can.

Not yet, anyway.